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Denimio Blog

Denimio's Official Blog!

Oni Denim – 622-AIZUMI jeans review by INDIGOSHRIMP

When we launched the ONI 622AIZUMI, it was sold out in a few hours. It only felt natural to ask a true denim- connoisseur to review it and Mike – who you might know from his amazing INDIGOSHRIMP–blog or his INSTAGRAM-account – was up for it. And here it comes: Another pair of Oni Denim? To be honest, I wasn’t looking to review another pair so soon… yet, as a big Oni fan, I feel very much compelled to collect their head-line denims. It can sometimes be years between the release of premier Oni fabrics, so I wasn’t going to sleep on the latest Aizumi fabric. I won’t rehash the history of Oni Denim again in this review, as I have already written quite extensively regarding this topic in the past years – please see my Secret Denim (shin) review for a summary of Oni’s background information – needless to say the man behind Oni, Masao Oishi, is a member of the OG crew when it comes to heritage style denim in Japan.Onto the Aizumi then. The concept of this new denim... Read more

Blue Sakura : where legacy and craftsmanship merge into one

Japanese brand Blue Sakura was founded in 2016 in Okayama. Although it is a pretty young brand, it started conquering popularity among fans that favor both classic denim and fashion clothes.    The brand was founded by Shuji Ishibashi with the help of Whoval Inc. which has existed since... Read more

Hosu- the master of all

Hosu is a Japanese brand that goes greatly out-of-bounds when competing with other denim brands on Denimio. A brand known for its nostalgia, Hosu links styles that are half street and half traditional- and it's easy to see why its had maintained popularity since it first launched.Made from raw den... Read more

Find unbridled joy in...BELTS!

If you are reading this text, surely you have been a fan of excellent Japanese denim for a long time or at least, are planning to buy one:) Classical silhouettes, interesting details, and beautiful "aging" indigo color - that is what inevitably fascinates and attracts all new and new fans to... ... Read more

Samurai Jeans- the classic of classics

The company Samurai Jeans from Osaka was founded in 1997 and will celebrate its 20-year anniversary soon. For people who are tightly interested in Japanese denim, Samurai is definitely a denim icon and a cult object.As representatives of Samurai Jeans say: "We try to make jeans that would be like.... Read more

Get a breath of fresh air : Spring styles in denim

Spring has finally come and we are more than ready to shake of the dreary weather outifts. We created a new category for you where you can find interesting clothes that are basically tailor-made for this weather. In this category, you'll be able to find the up and coming spring collection... ... Read more

Mr. Olive-The spark that's generating denim magic

  The Japanese brand Mr. Olive was founded in 2003. It was created by a designer Wataru Nagao. This brand does not make a significant accent on jeans, although denim clothing are prominently present in their collections. Mr. Olive tries to produce a complete collection of men's casual clothing ... Read more

Know your colors- red, green, and blue!

We all love jeans with a saturated indigo color. This classic dark color is very beautiful and over time, acquires new shades during fading. Some like contrast fading and prefers going on a long time without washing their jeans, while some like the softer "vintage" style of fading with lighter... ... Read more

Valentines Day Outfit Guide For Denim-lovers

Friends, we all love denim-style jeans and clothes. The beautiful contrast fading is important for us as well. And some denim lovers prefer to wear their favorite pair of Japanese jeans up to their utterly dilapidated condition, finding aesthetics in this "gradual aging" of their favorite things... Read more

Fades – the best kind of personalization

Vintage x High contrast fades Raw denim - Fading is definitely a good way to get a nice change in the color of your jeans. It can be said quite certainly that regardless of the desires and preferences of the owner himself, fading will manifest itself on jeans, somewhere more, and... ... Read more

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