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"BLUE BLUE" is a brand that originated from the original denim that was made for the first time in the 1980s, fully expressing the beautiful indigo blue of denim.

Today, in addition to a full collection centered on jeans and denim western shirts, we also make items such as workwear, marine, military, while all the while pursuing the art of INDIGO.

There are nine shops in Japan including the flagship store in Tokyo and Nakameguro. Each store has its own exterior and interior features and unique souvenir items (such as T-shirts and miscellaneous goods) for each shop.

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