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Oni Denim

In Japan, the word Oni means Ogre, Devil, or Demon. In this case, Oni is used as an adjective to represent the strong and tough qualities of the brand.
When the first oni denim was produced, he extremely uneven and slubby texture was unlike any other in the past. "This denim is as tough as the Devil!"..and so the name "ONI DENIM" was born.

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