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Pure Blue Japan
Glance at the back right pocket of a pair of Pure Blue Japan and you will see a stitched indigo leaf. This represents the vision of the company—the purest, most genuine and living blue jeans money can buy. PBJ’s, as they are often called, are woven on vintage, low-tension shuttle looms, giving them an irregular, slubby hand (slub is a very desirable denim characteristic giving the denim a hairy and rough surface, allowing for greater depth of character). Pure Blue Japan jeans are dyed with natural indigo and become a natural part of you the longer they are worn.
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