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You want cutting edge basics that will never go out of style? Meet SMOOTHDAY.

Smoothday focuses on producing excellent garments with a super soft feel and timeless, simple cuts that elevate every outfit.

To fit your skin!

The ideal form, the ideal function.

Put on a piece of SMOOTHDAY, focus on your skin, and take a deep breath!
You will notice a comfort on you skin that you have never experienced before.

Every piece of garment is designed to fit your skin, to be the most delightful fabric that you have ever owned.
The color, the shape, the touch are all especially picked out to create the ultimate comfort. SMOOTHDAY makes it happen.

All their products are designed to be worn all year long, to be your second skin for 365 – therefore they have tested countless fabrics until they got it right.

Together with ONOMERIYASU, the legendary textile fabricant that has been in the business since 1924, they develop fabrics starting with every single fibre, to the yarn, to the final textile. What they do sits somewhere between science and art. Their fabrics are so innovative that they actually have patents for them. That might sound strange to you, but it won’t anymore once you put on one of their shirts which feels like cashmere but is a 100% cotton. Yes! They are THAT good!

By utilizing techniques that have been around for almost 100 years and combining it with state of the art technology, SMOOTHDAY deliver garments that make every day bit better, a bit smoother. Because sometimes a t-shirt is more than a piece of cloth, but the ultimate comfort!

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